A strong beginning
When we met Rising Summit Physiques, they had a fresh new logo and tons of positive reviews, but almost no online presence. You could say they’d gotten all dressed up, and had no place to go.
They wanted to have a website that displayed their brand, showed off their client successes, and gave prospective clients a professional platform to reach out to them for their service offerings. They also wanted to begin posting more regularly online, but uncertainty lead to inaction – and a bare social media.
Beefing up their online presence
Enter Matchlight. After hours of work with Anthony and Caitlin – the owners of Rising Summit – we had a clear understanding of their business, their vision, and how they wanted their website to function in order to bring in their ideal client. They were on a tight timeline, but we were able to push them into the production calendar and roll their site out in less than a week.
The Use of Digital Imagery
Time to rise
Rising Summit’s logo was full of beautiful color and the image of a summit sunrise.
We incorporated the same feeling throughout the dividers of the website, showing the upward-moving lines and textures. We made use of a lot of blacks and grays to accentuate the beautiful colors in the logo they were so proud of, and to demonstrate the light of the sunrise coming out of the darkness.
Our team utilized their brands colors to show clearly the services this team has to offer and differentiate each accordingly.
Come one, come all
Rising Summit Physiques is operated by a husband and wife duo, and they love training people of all shapes, sizes, and genders.
We loved the beauty in that, so our team took special care to show this throughout the imagery on their site. Then, our Online Community Architect coached these coaches on how to find their ideal client utilizing their social media presence, which was previously non-existent.
Now Rising Summit Physiques has a digital presence that shows that no matter who you are, where you come from, or what your background is — you can rise to your own summit.
Will your audience trust you?
Your identity is defined by the way the world experiences your brand and company – no matter where that experience occurs. Companies today have to make sure their brand is aligned on all their “storefronts” – from their brick-and-mortar presence, to their website, to their social media .
Businesses often get pitched on the idea that their logo is a brand. That is simply not the case. A logo is just the very tip of the iceberg. At Matchlight Creative we specialize in brand empowerment—not just logo creation. If you just want a logo, not a problem! We’d be delighted to help, and we have a package just for that.
But, if you want a team that can help you empower your company on a cover-to-cover initiative that ignites your entire team and builds trust with potential customers, we’re equipped and ready to make that happen.