Passion meets capability
When we met Corina – the founder of Passion for Healing – she was a woman with a strong, clear vision of what she wanted, but she lacked the ability to execute it. She had a logo she loved, but none of the images were source files, so she was unable to alter them, resize them, or use them on a different colored background.
Her website was outdated (built in old code) and lacked any design or movement. An overabundance of information and text on each page and in the navigation lead to a disorganized look and a large amount of overwhelm. Her website was not producing a feeling of trust upon visiting, and it was harming her business.
A bright and colorful future
Enter Matchlight. Our first step in helping Corina was to vectorize her logo and brand assets so that the source files were all available to her. Then we began the task of designing a website that would produce a feeling of trust when her current and potential clients visited. Lastly, we designed several social media templates, profile photos, and cover photos using her brand assets so that she had a branded and organized online look.
Their Digital identity
templates and Brand Assets for online consistency
Our design of her website incorporated her core brand ideals of gentle healing, relaxation, and acceptiance in a streamlined, organized fashion. Information was given in bite-size chunks as to not overwhelm, and the design aspects elicit a feeling of peacefulness, ease, and relaxation. There is nothing stark – every picture is rounded, every line soft and flowing, and every animation moves in gently as if blown in by a breeze.
Templates and brand elements
Each social media template uses her brand assets in a unique way and is designed to be flexible across multiple platforms, keeping her brand consistent from one end to the other. Her profile and cover photos are also branded to her while each being specifically designed for her multiple pages.
Corina’s “Heart-based method” involves working closely with her clients to teach them to move their head into their heart, hopefully finding a path to wholeness.
The templates we created show a blue orb, representing the mind; and a softened, open heart. Looking at the elements, you’ll find support for the heart as well as the mind. Then, look closely and you’ll see the heart and mind becoming one, which is the goal of Corina’s method.
Passion for Healing online
Now Passion for Healing has the warm, welcoming, and beautiful website that they – and their clients – deserve.
Outstanding work. Friendly, reliable, outstanding work ethic and delivery. With Matchlight, designing a new website was not only fun, but also healing. I highly recommend them.
Will your audience trust you?
Your identity is defined by the way the world experiences your brand and company – no matter where that experience occurs. Companies today have to make sure their brand is aligned on all their “storefronts” – from their brick-and-mortar presence, to their website, to their social media .
Businesses often get pitched on the idea that their logo is a brand. That is simply not the case. A logo is just the very tip of the iceberg. At Matchlight Creative we specialize in brand empowerment—not just logo creation. If you just want a logo, not a problem! We’d be delighted to help, and we have a package just for that.
But, if you want a team that can help you empower your company on a cover-to-cover initiative that ignites your entire team and builds trust with potential customers, we’re equipped and ready to make that happen.