Our Vision

We imagine a world where businesses large and small have equal access to the highest quality marketing, media, and design. We imagine a world where business owners get to be in the loop of the creative process from start to finish. We imagine a world where new businesses, small businesses, and local businesses can be overjoyed by how their audience experiences their brand. 

Now that you know what we’re about,

here are the things we can do.

Brand Design & Empowerment

Here at Matchlight, we believe that your brand is defined by the way the world experiences your brand and company. That might seem like a wide definition to you, but without taking that wide a stance, local businesses often get pitched on the idea that their logo is a brand.

That is simply not the case. A logo is just the very tip of the iceberg. At Matchlight Creative we specialize in brand empowerment—not just logo creation. If you just want a logo, not a problem! We’d be delighted to help, and we have a package just for that.

But, if you want a team that can help you empower your company on a cover-to-cover brand initiative that ignites your entire team, we’re also equipped and ready to make that happen. Our team brings over 40 years of branding experience to the table, so reach out and let us ignite your brand.

Social Media Optimization

The days of wondering if you have to be on social media are long gone. 

What we see now, time and time again, are business owners that know that they are supposed to be on social media, but have no idea how to make sure that their social media presence translates to click-throughs, engagements, and sales. 

Here at Matchlight, we are specialists in doing just that. 

From our Social Media Management Packages to our Social Hook Videos, we’re going to help you take your company’s social media game to a whole new level. 

Website Design & Development

Your website is the first storefront that most of your customers will see.

Have you taken as much time in its development and creation as you did with your product showroom? How are your analytics? Do you know who’s visiting your website, where they came from, and how long they’re staying? Do you know the research on the way that a customer’s eyes move across your website to make sure that they don’t miss an important buying message or call to action? 

Those questions are just the beginning. 

According to Ironistic, businesses should be updating their websites every 2-3 years. The good news is that now that Matchlight Creative is in your corner, that doesn’t need to cost a fortune. In fact, it can probably be done more quickly and less expensively than you think.

Graphic Design

Ahhhh, the bread and butter of many a marketing firm. 

So what’s the difference here?

The difference is we care. The difference is that we take time to listen. The difference is that we create our designs AFTER our diagnostic process is done so that the designs that represent your company and brand look as if they’ve flowed directly from your vision. If you’re a local business and you’ve had enough of boring, blurry, unprofessional looking design and print media, then welcome to Matchlight Creative. 

The game has changed.

Photography

With two photographers and a drone on staff here at Matchlight, we’re equipped to handle anything you can dish out.

Headshots for your team.

Food photography for restaurant menus.

Images of your store for your website.

Aerial photos for the grounds at your park.

You name it, we can do it. Matchlight Creative has its own studio for indoor shooting, lighting for traveling to other indoor shoots, and even trail-rated backpacks that protect our equipment just in case you need photography on the top of Yosemite National Park.

(Ok… please… someone ask us to shoot in Yosemite. Thanks.)

Multimedia

So you know now that we design stuff, and you know that we are brand gurus. You also know that we can blow the doors off your social media presence and are happy to do your photoshoot on top of El Cap in Yosemite. 

Now you’re about to find out that we’re equipped with multiple 4k cameras for your next video project, along with our very own voiceover studio to help you create your next radio ad. 

Imagine a world where you no longer have to deal with radio reps or renting studios. Imagine a world where you don’t have to pay a cameraman by the hour. Welcome to that world.

Welcome to Matchlight Creative.

Fearless Creatives

Meet our team leads here at Matchlight. One or more of the people below will be hands-on in the development of your project every single time.

Andrew Potter

Andrew Potter

CEO & CMO

Andreas Kraemer

Andreas Kraemer

CEO & COO

Andrés Giordano

Andrés Giordano

Creative Director

Megan Rose

Megan Rose

Online Community Architect

From our blog

COVID – Finding your target and maximizing your budget

COVID – Finding your target and maximizing your budget

COVID adaptation - finding your target audience, and how you can stretch your advertising budget. I’ve been in the marketing industry for many years. In fact, I’ve seen it through 2 different recessions. I’ve had the privilege of branding, designing, and launching 4...

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The Instagram Enigma

The Instagram Enigma

Instagram (IG) can be overwhelming. It's saturated with people and businesses (and people who ARE their own business) so much that it can seem like getting traction is nearly impossible. I am here to tell you that you don't have to be a celebrity, a corporate titan,...

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Let’s start something new.
Say hello!

If you’ve seen enough and you’re ready for results, this is the place to reach out. We’d love to get your quote started and see what we can do to help you start something.