Are you unsure of what problem your brand solves?

Are you unsure of what problem your brand solves?

Whether you know it or not, your brand is the solution to somebody’s problem. Somebody out there, right now, has something they need or desire, but they don’t know where to find it. Or they don’t think they can have it. Or they don’t think it is possible. It’s too...
Stop calling everything a “logo”

Stop calling everything a “logo”

If I ask you what a logo is, what would you tell me? Possibly your answer is associated with words such as brand, design, symbol, or icon, right? But what if I told you that, additionally, what we commonly know as a logo can actually be classified into 4 brand visual...
Three big Branding mistakes that kill your business

Three big Branding mistakes that kill your business

Brand. Branding. These are buzzwords for a reason. Understanding your company’s brand is the most essential element of any business in any industry. It’s how your target client finds you. It’s how you create repeat clientele. It’s how you set yourself up for maximum...