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4 ways to identify and communicate with your target audience
Knowing the specifics of your target audience and being able to communicate with them doesn't happen by accident. It isn't a "given." If you sell houses your ideal client shouldn't be "anyone that needs to buy a house."Will you sell a home to anyone that wants to buy...
COVID – Finding your target and maximizing your budget
COVID adaptation - finding your target audience, and how you can stretch your advertising budget. I’ve been in the marketing industry for many years. In fact, I’ve seen it through 2 different recessions. I’ve had the privilege of branding, designing, and launching 4...
The Instagram Enigma
Instagram (IG) can be overwhelming. It's saturated with people and businesses (and people who ARE their own business) so much that it can seem like getting traction is nearly impossible. I am here to tell you that you don't have to be a celebrity, a corporate titan,...
Three big Branding mistakes that kill your business
Brand. Branding. These are buzzwords for a reason. Understanding your company’s brand is the most essential element of any business in any industry. It’s how your target client finds you. It’s how you create repeat clientele. It’s how you set yourself up for maximum...
Marketing my kids taught me
Marketing my kids taught me. I believe in childlike faith and wisdom. It’s always clear, concise, brutally honest, and unimpeded by our adult sense of “what should be.” So, this morning over coffee, I decided to ask my kids: “What are some things that make you guys...
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