Welcome to our blog.
Here you’ll find plenty of updates on things happening here, as well as things that are happening in the marketing industry to keep your company ignited and growing.
After you get some reading in, schedule a call with a member of our team to see how we can help you build trust in your community and get more customers in the doors of your business.
Aligning and Empowering Your Storefronts
Knowing the specifics of your target audience and being able to communicate with them doesn't happen by accident. It isn't a "given." If you sell houses your ideal client shouldn't be "anyone that needs to buy a house."Will you sell a home to anyone that wants to buy...
Stop calling everything a “logo”
If I ask you what a logo is, what would you tell me? Possibly your answer is associated with words such as brand, design, symbol, or icon, right? But what if I told you that, additionally, what we commonly know as a logo can actually be classified into 4 brand visual...
Brand Resolutions – Webinar
Did you miss our webinar on adapting to 2021? No problem! We covered TONS of information on the things that have changed in the marketplace as a result of the pandemic, and how your local business can capitalize. And now you don't have to stay in the dark! You can...
4 ways to identify and communicate with your target audience
Knowing the specifics of your target audience and being able to communicate with them doesn't happen by accident. It isn't a "given." If you sell houses your ideal client shouldn't be "anyone that needs to buy a house."Will you sell a home to anyone that wants to buy...
COVID – Finding your target and maximizing your budget
COVID adaptation - finding your target audience, and how you can stretch your advertising budget. I’ve been in the marketing industry for many years. In fact, I’ve seen it through 2 different recessions. I’ve had the privilege of branding, designing, and launching 4...
The Instagram Enigma
Instagram (IG) can be overwhelming. It's saturated with people and businesses (and people who ARE their own business) so much that it can seem like getting traction is nearly impossible. I am here to tell you that you don't have to be a celebrity, a corporate titan,...
Three big Branding mistakes that kill your business
Brand. Branding. These are buzzwords for a reason. Understanding your company’s brand is the most essential element of any business in any industry. It’s how your target client finds you. It’s how you create repeat clientele. It’s how you set yourself up for maximum...
Marketing my kids taught me
Marketing my kids taught me. I believe in childlike faith and wisdom. It’s always clear, concise, brutally honest, and unimpeded by our adult sense of “what should be.” So, this morning over coffee, I decided to ask my kids: “What are some things that make you guys...
