by Andrew Potter | Nov 2, 2020 | Marketing Strategy
Knowing the specifics of your target audience and being able to communicate with them doesn’t happen by accident. It isn’t a “given.” If you sell houses your ideal client shouldn’t be “anyone that needs to buy a house.”Will...
by Andrew Potter | Sep 26, 2020 | Marketing Strategy
COVID adaptation – finding your target audience, and how you can stretch your advertising budget. I’ve been in the marketing industry for many years. In fact, I’ve seen it through 2 different recessions. I’ve had the privilege of branding, designing, and...
by Andrew Potter | Sep 25, 2020 | Marketing Strategy
Marketing my kids taught me. I believe in childlike faith and wisdom. It’s always clear, concise, brutally honest, and unimpeded by our adult sense of “what should be.” So, this morning over coffee, I decided to ask my kids: “What are some things that make you guys...
